We Summoned a Demon is an 80’s style comedy gore short film that I had the privilege of working on as Lead Production Designer. I was in charge of set design, prop creation and on-set direction. Director: Chris McInroy
Role: Lead Production Designer
Trailblazers is an original podcast from Dell Technologies that tells the stories of unexpected digital disruption, with Walter Isaacson as host.
Our first step in promoting the show was to create a visual for the audio-based content. Our trailer focused on the individual, teasing the idea that anyone can be a trailblazer.
Role: Senior Art Director in charge of concept, storyboard, pre-pro materials, wardrobe and set boards, along with creative direction while on set and during the editing process. CW: S. Rostohar
Awards:
2018 Addy: Bronze
2018 Creative Pool Annual: Shortlist
To extend the show outside of podcast apps and car speakers, we developed a social strategy and implemented a content plan for each episode going live every 2 weeks. Through a mix of Twitter, LinkedIn, Instagram and Facebook posts, we surged past the 2 million download mark and secured a spot among the top 1% of podcasts.
Role: Developed social strategy and content plan. Designed, animated and edited all social posts. CW: S. Rostohar
Awards:
2018 Creative Pool Annual: Shortlist
2019 GDUSA: Internet Design
Creating a campaign that gave an overall positive brand message for two very different cards was no easy task. We took to social to tap into loyal customers' love of their cards and then branched out onto the streets of LA with beloved celebrity, Ross Mathews. Playing fun quick-fire personality driven games and surprising unsuspecting cardholders with miles or cash back, depending on their preference. Those in the social sphere were also encouraged to take part with a $10k prize going out to the most loyal cardholder.
CW: B. Lenzen
Results:
11 point lift in campaign awareness
14 point lift in ad recall
9,541 contest entries
609k total social engagements
To help inform our target of what Dell Technologies is, and how they are leading digital transformation in a variety of industries, we partnered with current customers to create a social campaign telling the human side of technology.
Here is a small collection of the campaign.
Role: Designing, animating and editing all assets related to the customer story campaign. CW: S. Rostohar
Awards:
2019 GDUSA: Internet Design
We developed the campaign #JustGotBetter to highlight how life's everyday activities could be just that bit better with the Capital One Quicksilver card. Concepted and directed a three day photoshoot around common interest activities for the target audience. In order to increase the interest factor among the social posts we developed a more unexpected medium - cinemagraphs.
CW: S. Youngblood
Developed a series of practical and timely tips to eliminate needless complexities from everyday life and celebrate simplicity. During the holiday season we worked to develop valuable tips to help make the busiest time of year more manageable. Launched Capital One Vine channel to extend our audience and highlight life's moments. During the campaign, we also leveraged UGC that was offered up in response to our social messaging, creating short videos and fan callouts deepened fan engagement. Our final approach was taking it one step further through social listening on Twitter, and delivering simplicity directly. CW. S. Youngblood
Role: Art Director in charge of concept, design and photography of all assets created, including the storyboard and edit of this case study video.
Results:
115 million impressions
2.5 million video views
2 million+ engagements
Fun Fact: I designed, sanded, stained and helped build the shelf shown in this case study video.
In order to grow and engage fans in meaningful, brand-related ways across all social platforms, we created culturally-relevant content that did more than just talk at fans. We engaged through moments and unexpected executions.
CW: S. Youngblood
Results:
100k Tumblr reblogs in first year of launch
300% Twitter follower growth
Increased Facebook fan base from 1.5 to 11 million
9% of total audience avg. engagement rate
The Allstate “Here’s to Firsts” social campaign provided a greta base for creating meaningful and relevant content across a variety of audiences.
Here are two executions that were created for the back to school and first homebuyer buckets.
A collection of social videos created for various Capital One campaigns, including the college football playoffs Orange Bowl.
